For a Major Oil and Gas Company
With the technological landscape rapidly evolving, our client’s IT function was increasingly becoming a strategic partner in the company’s success—though few acknowledged it. Provectus’ “Change by Design” helped employees to shift their perception of IT and adopt their company-wide digital transformation plan.
Industry:
Company Size:
Service Area:
Oil and Gas
<2,000 Employees
Strategic Narrative
The Challenge
Articulating IT’s Valuable Role
Changing policy directives, accelerated deployment of tools and technologies, and evolving industry demands had profoundly reshaped our client’s digital landscape within a very brief period. Employees found themselves grappling with deep uncertainty of how these technological advancements would impact their professional paths.
The company’s IT function had responded to these concerns by developing a 5-year digital transformation plan. However, the organization largely perceived IT as a cost center and order taker, rather than a strategic partner in the company’s success. To get everyone on board with the plan, IT needed the company’s perception of their value to change. The company’s IT function had responded to these concerns by developing a 5-year digital transformation plan. However, the organization largely perceived IT as a cost center and order taker, rather than a strategic partner in the company’s success. To get everyone on board with the plan, IT needed the company’s perception of their value to change.
The Solution
Crafting a Strategic Narrative for IT
Our “Change by Design” approach combined traditional change management with cutting-edge marketing and visual design practices.
- Using empathy mapping, we developed persona profiles for each of the stakeholders IT needed to reach.
- We translated the IT strategy into a resonant, cohesive narrative that established a unified view of IT’s value proposition for these personas.
- We developed a unique identifier for the IT function to create instant recognition and foster a sense of identity.
Building around this new identity and narrative, we developed a teaser video, infographics, and other marketing content to evoke emotion and curiosity. We then distributed these communications across different roles and organizational levels using a traditional change management plan.
The Results
Ready for Long-Term Transformation
Our methodology beautifully achieved the goals set before us. By crafting a clear, compelling narrative for IT, we empowered the entire function to confidently articulate their value to the organization. This fostered excitement across the business and paved the way for the successful rollout of their 5-year digital transformation plan.
