For a World-Class Tank Management Company
A new acquisition allowed a long-established client to position themselves more firmly as an industry leader and comprehensive service provider. Provectus provided a plan to solidify their new standing and deepen long-term client relationships.
Industry:
Company Size:
Service Area:
Corporate Strategy
1,000 Employees
Corporate Strategy
The Challenge
Overcoming Old Expectations
A trusted, 45-year-old brand in the petrochemical industry pursued—and secured—a strategic upgrade: an acquisition that allowed them to offer inspection services alongside their engineering and maintenance offerings. The challenge: how to evolve the brand, both internally and externally, to accommodate the new services. The company’s prospects had deeply ingrained notions of what the company could provide, and former employees attempting to replicate similar models of business made competition fierce.
The Solution
Bringing Top-Tier Marketing to a World-Class Service
We provided a comprehensive marketing plan designed to promote the new services, grow our client’s industry leadership, and showcase their exceptional expertise. This included:
- Creating a custom interview guide and insight report to provide critical insight into customer needs
- Crafting a strategic narrative to weave together the client’s full-service offerings and long-term strategy
- Conducting a marketing and competitor audit to identify key opportunities to extend outreach and shift consumer perception
- Driving qualified sales and marketing leads through Search Engine Optimization, Content Marketing, and Paid Search Advertising
- Proposing content and layout changes to the client’s website to integrate the new services, promote industry expertise, and differentiate the company from its competitors
The Results
A Titan Emerges
Our monthly marketing efforts boosted website traffic, sales, and search rankings, surpassing many other players across the competitive landscape in both quality and outcomes. The client leaned into our thought leadership strategy by offering live webinars and other helpful materials to potential clients, greatly expanding their visibility and influence in the industry.
