For a Major Oilfield Services Company
Our client needed to establish a culture of change to thrive in a rapidly evolving environment. They brought the idea; Provectus Consulting brought it to life through Change by Design.
Industry:
Company Size:
Service Area:
Oil and Gas
<2,000 Employees
Corporate Strategy
The Challenge
Finding Effective Ways to Embed Change
Our client had planned a major, multi-year digital transformation to meet evolving energy market requirements, investor pressure around ESG, return-to-office needs, and more. To live up to the company’s core value of “Care,” leadership needed to incorporate change management principles into every facet of the business so their people would be equipped to lead and succeed in this volatile environment.
The internal change team had developed a methodology and playbook but needed assistance in producing a company-wide training program. Their initial plan called for a 10-minute training video that would reside on an internal platform. The proposed script was impersonal and the format less than optimal, requiring users to navigate to the video and remain attentive for an extended time.
The Solution
Making Change Digestible
We began by collaborating with the team to determine the best way to engage employees in the training program. We decided that a microlearning approach— featuring brief, digestible video segments—was the right way to go. We also:
- Refined the original video script to add relevance and human centricity
- Designed a narrative storyboard and used it to teach storyboarding skills to the team
- Produced four studio-quality training videos that employees could easily consume, share, post, and view on mobile
- Recommended an internal marketing campaign for a strategic rollout of the training program
The Results
Rapid, Seamless Adoption
Our work exceeded client expectations. The methodology we followed allowed us to thoroughly understand, articulate, and execute the vision and key messages laid out by the IT team. The internal marketing campaign impressed upon the staff the urgency to adopt change management principles so that everyone could successfully adapt to the planned digital transformation.
